Privacy & Cookie Policy

IMPORTANT INFORMATION

This Privacy Notice is a source of information that explains how we, Hyde & Hare Ltd., as a data controller processes your personal data using this website or other means, including any data you may provide through this website when you purchase a product or otherwise interact with us.

Processing is a broad term and includes (amongst other things) collecting, recording, storing, amending, reviewing, using and deleting personal data. Personal data relates to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The data controller decides how your personal data is processed and for what purpose. The processing of personal data is governed by the Data Protection Act 2018.

This website is not intended for children and we do not knowingly collect data relating to children.

INFORMATION ABOUT US

Hyde & Hare Ltd. is a registered company in England & Wales (company no 10428544)

Address: The Thatch, Frampton Mansell, Stroud, GL6 8JG, UK.

If at any time you are concerned or have questions about how we might be handling your data, please write out to our Data Protection Officer at the address above.

THE PERSONAL INFORMATION WE COLLECT AND USE

Information collected by us

If you have registered with us, or ordered items from us, we will have your name, email address, telephone number, postal address and the method you chose to make your purchase with. We also collect information about how you use our services, such as types of content you view or engage with or the frequency and duration of your activities.

In addition, our servers, logs and other technologies automatically collect certain information (see below) to help us administer, protect and improve our services; analyse usage and improve users’ experience. We share personal information with others only as described in this policy, or when we believe that the law permits or requires it.

Text Marketing and notifications (if applicable): By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 2 per month. You can unsubscribe from further text messages by clicking on the unsubscribe link, or reply to the message we send with STOP.

Information we collect automatically

Cookies: We may use cookies and other technologies such as web beacons, web storage and unique advertising identifiers to collect information about your activity, browser or device. This data helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. If you prefer, you can remove or reject browser cookies through the settings on your browser or device. However, rejecting or removing cookies could affect the availability and functionality of our services. For further information on our use of cookies, please see our Cookie Policy below.

Device information: We may also collect information about your device each time you use a site. If you have an account with us, we may collect information from or about the computers, phones or other devices where you log into our services. We may associate the information we collect from your different devices, which helps us provide consistent services across your devices. Here are some examples of the device information that we collect:

Attributes such as the operating system and hardware version
• Browser type and IP address

Log information: We also collect log information when you use our website including:

Details about how you’ve engaged with us
• Device information, such as web browser type and language
• Access times
• Pages viewed
• IP address
• Identifiers associated with cookies or other technologies that may uniquely identify your device or browser
• Pages you visit before or after navigating to our website

How we use your personal information

We use your information in several different ways. The table below sets this out in detail, showing what we do, and why we do it.

Category of personal data	Purpose of processing	Legal basis under GDPR
Name and contact details	Delivery purchase to you	Performance of contract, Legitimate interests
	Send you a message by email or text, such as order updates	Performance of contract, Legitimate interests
	Send you information by email or post about our new products or services	Consent
	Fraud prevention and detection	Legal obligation
Payment information (we don’t store this information)	Take payment and give refunds	Performance of a contract
	Fraud prevention and detection	Legal obligation
Contact history with the company, incl. in writing, by phone, email, social media	Provide customer service and support	Performance of a contract, Legitimate interests
	Train our staff	Legitimate interests
Information about your phone or laptop, and how you use our website	To improve our website	Legitimate interests
	Fraud prevention and detection	Legal obligation

WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We share your data with the following categories of companies as an essential part of being able to provide our services to you:

Companies that get your order to you, such as call centres, payment service providers, warehouses, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Companies approved by you, such as social media sites

We use CBF Fulfilment for all of our storage and distribution who we use to process your orders we may share information with pertaining to the delivery of your orders.

IS YOUR PERSONAL DATA TRANSFERRED OUTSIDE THE UK?

Personal data may be transferred outside the UK however whenever this is the case, we will ensure a similar degree of protection is attached to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the Information Commissioner in the UK.
• Where we use certain service providers, we may use specific countries approved by the Information Commissioner which give personal data the same protection it has in UK.
• Where we use service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

HOW LONG WILL YOUR PERSONAL DATA BE KEPT?

We will hold on to your information for as long is needed to be able to provide the service to you and maintain our company transactional records, or where you have given consent to contact you with offers and other marketing purposes, until you notify us otherwise.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after it is no longer needed to provide the service to you.

YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA

You have the following rights in relation to our processing of your personal data:

Right to be informed
You have the right to be informed about how your personal data is being used - hopefully this Privacy Notice explains it all.
Right to access
You have the right to access the personal data we hold on you which allows you to be aware of and verify the lawfulness of the processing.
Right to rectification
You have the right to have personal data rectified if inaccurate, out of date or incomplete.
Right to erasure
You have the right in certain circumstances to have personal data erased, also known as ‘the right to be forgotten’.
Right to restrict processing
You have the right to request the restriction of your personal data in certain circumstances. When processing is restricted, we are permitted to store the personal data, but not use it.
Right to object
You have the right to object to any personal data processing which is based on legitimate interests of the controller or public interest unless there are compelling legitimate grounds for the processing which are sufficient to override your interests, rights and freedoms or the processing is for the establishment, exercise or defence of legal claims.
Right to data portability
You have the right to request that, in the case of automated data only, where possible we transfer elements of your personal data to another data controller.
Right to automated decision making and profiling
You have the right not to be subjected to decisions based solely on automated processing.

For further information on each of these rights, including circumstances in which they apply, please refer to the Information Commissioner’s Office (ICO) website www.ico.org.uk

If you wish to exercise any of the above rights, you can make a request to us verbally, by email or in writing at info@hydeandhare.com. You will be asked for information to identify yourself showing your name and address. The information will be provided by us within one month of request. We may extend the period of compliance by a further two months where requests are complex or numerous. If this is the case, we will inform you within one month of receipt of request and explain why the extension is necessary.

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you feel any part of the processing of your personal data has not been handled in accordance with the Data Protection Act 2018.

KEEPING YOUR PERSONAL DATA SECURE

We take your privacy very seriously and comply with our obligations under the Data Protection Act 2018 by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate security measures are in place to protect personal data.

We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach where we are legally required to do so.

UPDATING THIS PRIVACY NOTICE

We will occasionally review and, where necessary, update the privacy information in this Privacy Notice. Last reviewed 01/02/2022.

COOKIE POLICY

www.hydeandhare.com uses cookies

Cookies are small and unobtrusive files that a website or its service provider transfers to your computers hard drive through your web browser (only if you have 'allow cookies' enabled in your web browser) which enables the websites or service providers systems to recognise your browser and to personalise your web browsing experience as well as capture and remember other unidentifiable information about your website visit.

How do they affect me?

Cookies don’t store any sensitive or personal information such as your name or address – we use the coded information gathered from them to help us perform tasks. These tasks include showing you products in your region, allowing you to watch a video or allowing you to connect with social media sites. By using our website, you agree that we can keep cookies in place and help us to remember a little about your viewing preferences, while keeping your personal details protected.

There are three types of cookies:

Strictly necessary cookies
Performance cookies
Functionality cookies

Some of these are ‘third party’ which means that other sites use them to gather information on our behalf – the information below explain further.

Strictly necessary cookies

These are essential to use our website and use its features properly. Basic functions such as remembering where you’re located rely on these key cookies.

Types of Strictly Necessary cookies

Name	Party	Purpose
Shopify	shopify.com	We use shopify to handle our ecommerce. Shopify needs to identify customers to remember what items they have put in their basket, and also track various actions.
Shopify_recently_viewed	hydeandhare.com	This remembers history of products viewed by the user, so a list of "recently viewed" products can be displayed.

Performance cookies

Performance cookies collect information about how visitors use our website – such as which pages visitors go to most often and if they receive any error messages. We use the information strictly to improve how our website works.

Types of Performance cookies:

Name

Party

Purpose

_utma

_utmb

_utmc

_utmz

google.com / shopify.com

We use Google Analytics to understand how our website is being used, in order to discover which areas can be improved.

Functionality cookies

These cookies remember choices you make while visiting . We can use the information they provide to help tailor our site to your needs, to assist with playing videos, or allowing you to be connected with social media websites.

Types of Functionality cookies:

Name	Party	Purpose
KL_FORMS_MODAL	klaviyo.com	These cookies track actions a user has taken to determine whether to show an email signup form
__kla_id	klaviyo.com	These cookies remember what products a user may have browsed and/or purchased to allow Klaviyo to report on the behaviour

Turning your cookies off

Most browsers are automatically set to accept cookies but should you wish to update your website browser to restrict cookies you can follow the instructions on the about cookies website below. This may, however, affect your ability to use certain areas of our site.

Want to know more?

Visit aboutcookies.org or contact us and we'll do our best to help.

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